Cashtree
Learning Finances
Just Got Easier
Mobile Application
User Research
Cashtree is a financial education app aimed at college-aged students and young people entering the work world. This app aims to track and improve spending habits, and overall make finances fun and digestible to learn.
Mobile App, Education, Activity Tracking
Friendly, educational
Sean Bacon, Bradford Prairie
December 2024
The prompt of the project was to do group research on a random category assigned to us, which was finance. We were then tasked to solve a common problem associated with that category, which was the lack of financial literacy in young adults (high school to college age). Our interviews included people in that demographic.
After compiling our data, we created personas representing the goals, pain points, and demographics of our interviewees. Meet Blake Cameron and Vivian Morena.
We then visualized how both Blake and Vivian would navigate the app, and what their user experience would look like.
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