FilterPixel

Design Through
a New Lens

Website

Brand Refresh

User Research

Overview

Filterpixel is an AI-powered photo culling application that automates the culling stage of photo editing by identifying key image qualities. This allows users to quickly sort through large volumes of photos.

Services

Branding, Packaging, Interactive

Personality

Bright, Friendly, Healthy

Director

Sean Bacon

Completed

February 2025

Research

Reviewing the Current Website

The current website has a strong foundation with engaging visuals and a clear focus on its core offerings. However, it would benefit from a more cohesive direction to make it stand out amongst its competitors. Key areas for improvement would be: improving visual hierarchy, consistency with type, simplifying the color palette, and adding more layout variety to avoid repetitiveness.

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Process

Wireframes

Web Design

Desktop & Mobile Experience

To retouch on this brand, firstly I changed its font to a softer-edged sans. I made the CTA button pop out amongst the dark backdrop, and repeated it strategically throughout the site. Headers like "Photo Culling in a Click" and "Ready to Get Your Life Back?" are simple but communicate a bold, clear message to the viewer. I used human-centric imagery, with a mix of professional and amateur imagery. The goal of this was to showcase the product's real-world application without overwhelming the user.