Honeycrisp
A Healthier,
Smarter Snack
Honeycrisp is a unique brand of apple chips, positioned as a healthy and flavorful alternative to junk food. Its unique flavor offerings make it stand out amongst other fruit snack brands.
Branding, Packaging, Interactive
Bright, Friendly, Healthy
Sean Bacon
February 2025
For a guiltless snacking brand, the goal was to create a snack that is just as tempting as junk food. The word "Honeycrisp" came to mind. "Honey", invoking sweetness and indulgence, and "crisp" for crispy chips. So I created a logo that looked as if it were dripping in honey.
I created some vector illustrations for the packaging, showcasing all of the ingredients and flavors that Honeycrisp had to offer. It's all about transparency and real stuff: what you see on the packaging is what you get.
