about

Missstitch

Out With the New,
In With the Used

E-Commerce
Website

Overview

Missstitch is a fashion e-commerce brand that specializes in upcycled clothing. Their aim is to make a positive impact on the fashion industry, advocating for reducing textile waste worldwide.

Services

E-Commerce website, user flow

Personality

Irreverent, free-spirited, hand-crafted

Director

Sean Bacon, Bradford Prairie, Leanna Jones

Completed

April 2025

Research

Personas

After compiling my research, I created some personas. These people represent Missstitch's customer base, their values, and mission. Meet Kat Nguyen and Rosie Whittier.

Moodboard

Thrifty. One of a Kind. Nostalgic. DIY.

Process

Wireframes

Web Design

Desktop & Mobile Experience

The e-commerce experience is fairly straightforward. It combines a digital user experience with analog motifs, such as buttons, textiles, and other such sewing items. The typography uses a mix of sans, serif, and typewriter-esque monospace.

Marketing

E-Newsletter & Social Media

Missstitch releases new lines of clothing on a seasonal basis. They would utilize communications like e-newsletters and social media (i.e. Instagram/Tiktok) to keep in touch with their customers.

More Projects

Maiko Cafe

Brand Refresh
Page Layout

Cashtree

Mobile Application

User Research

I would love to hear from you.

stayag08@gmail.com
Designed and developed by Shania Tayag Ⓒ 2025
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